Back in May of this year, Matt Cutts, Google’s Webspam department head announced via Twitter the launch of Panda 4.0.
The Panda algorithm was designed for low-grade website identification and positioning below the search results. Google was vigilant in getting rid of spammy websites, unethical link building, and those that didn’t offer original, quality content. The first version of Panda was launched in February 2011 and was followed by about 25 algorithm updates.
Since 2013, Google officially stopped announcing changes to the algorithm because there were monthly updates that did not result in a rapid change of position in search results. But Panda 4.0 was an exception because this update instantly affected website position for many sites in search results.
For example, literally overnight traffic to globally recognized and highly visited websites like ask.com and eBay dropped significantly.
What do you do so the new Panda algorithm does not affect your website?
At the moment it is too early to draw conclusions, but it is already clear what should be done to keep the top position in search results:
• Post only unique, quality content. Link to extraneous articles and do not copy verbatim from other websites.
If you think that Google will not be able to recognize your website by the quality of the content, you are mistaken. The new algorithm is designed to identify low-quality information. How does Google do it? They have algorithms that can judge the content of the page, for example, by how interesting it is for visitors, makes reference to other quality articles, or if visitors share content on social networks, etc. It can also determine if published content is relevant to the theme of the website.
• Make it convenient and easy for users to understand the structure of the website. Is your website layout easy to navigate? Does the website have a lot of advertising and links to other pages or banner ads?
• Keep updated website content updated. Pages with quality content that is regularly updated and supplemented by useful information get higher positions in search results.
• Place only quality backlinks. Ensure that outbound links are to only quality resources with a large number of visitors and pages matching your website's content.
Has the latest update impacted your website?
Check out your website visitor statistics update since the launch date until today. Has there been significant changes in visitor numbers? If the number of visitors has substantially reduced, more than likely it has been affected by the new algorithm Panda 4.0.
Regardless of whether you are affected by it or not, now is a great opportunity to make your own website audits and implement the necessary adjustments to improve search results. Conduct regular follow-ups with website analytics and search result position.
If you need help analyzing your website, contact us. Our experts will help with your website audit and search result improvement.
By focusing on product and target audience, we help you create web pages that are desirable and Google-friendly that include appropriate keywords, as well as help with website maintenance and increasing its position in search engines. Check out anaZana's SEO tools to help improve your website according to the latest Google Panda algorithms.